New York City

Geno brings a bold vision and decades of sartorial expertise to Wool & Linen as the partner leading our New York operation. Known for his refined yet daring approach to made-to-measure menswear, Geno’s style is rooted in heritage and shaped by the cultural energy of the ’80s and ’90s—a period that ignited his passion for tailoring through the rise of hip-hop and the influence of designers like Giorgio Armani.

Raised in a vibrant Mexican-American community, Geno has always held a deep respect for tradition while fearlessly challenging convention. After sharpening his craft with a renowned Amsterdam-based brand and founding his own atelier in Houston, he now brings his talents to Wool & Linen to help shape our New York presence.

At Wool & Linen, Geno offers a meticulously transparent suiting process that prioritizes both fit and individuality. Whether guiding clients through their first custom suit or designing a standout statement piece, he champions the artistry of tailoring with a commitment to self-expression and timeless sophistication.

With Geno at the helm in New York, Wool & Linen continues to blend global craftsmanship with personal style—ensuring every client leaves with more than just a suit, but a story tailored to them.